Your best people earned it. A President's Club trip should feel like it, from the first night to the awards dinner.
President’s Club and sales incentive trips are some of the programs we know best. Planners use them to reward top performers, keep them, and give next year’s qualifiers something to chase.
Cruise or all-inclusive resort?
A cruise gives qualifiers several destinations in one trip, with dining and entertainment included and venues for an awards night at sea. An all-inclusive resort keeps everyone in one place with predictable budgets, meeting space and plenty of downtime. We price both for the same dates so you can compare. At sea · On land
Built around the awards moment
The trip usually turns on one night. We make sure the venue, timing and dining are contracted for it, not left to chance. On a full-ship charter the main theater is yours. On group space we negotiate private venues for your group.
Tiers and plus-ones
Many programs reward different achievement levels differently, with suite upgrades, extra nights or experiences for top tiers, and guests for qualifiers. We structure the cabin and room inventory to match your tiers before contracts are signed.
No fee to you
We are paid by the cruise line or resort. Your budget goes into the trip. More about our incentive travel work.
Tiering without demotivating the middle
President’s Club trips often include more than one achievement level. The way it goes wrong is predictable: the top tier gets the suites and the private dinner with leadership while the next tier watches from the other side of a rope, and the people you most need to motivate for next year go home reminded they weren’t quite good enough. Differentiate on privacy, not visibility. Cabin and room upgrades carry real value and nobody else has to watch them. Give each tier an experience that is genuinely its own, not a lesser copy of the top tier’s.
Where to take your President’s Club
We work with every cruise line, from contemporary ships to luxury lines like Regent, Seabourn, Silversea, Explora Journeys and The Ritz-Carlton Yacht Collection, and with all-inclusive resorts across the Caribbean, Mexico and beyond. On a ship, shared spaces are genuinely shared, which makes tiering easier to do gracefully. At a resort, convention-grade meeting space and flexible arrival dates suit programs with a heavier business agenda or senior attendees with fixed calendars.
A simple President’s Club timeline
- Set budget and tiers
- Publish criteria in numbers
- Compare ships and resorts
- Contract with sane terms
- Rooming by tier
- Reconcile before departure
Publish the qualification criteria early and don’t change them. Every discretionary addition to the top tier after the fact tells everyone else the criteria were decorative, and that hurts next year’s President’s Club more than it helps this one.
Questions planners ask
What is a President's Club trip?
A reward trip for a company's top performers, usually top sales people, often with their guests. It typically includes an awards event, group dining and free time.
Where do companies take President's Club trips?
Common choices are cruises and all-inclusive resorts in the Caribbean, Mexico and beyond, because they bundle lodging, dining and event space. We work with every cruise line and all-inclusive resort.
How early should we book a President's Club trip?
As early as you can, ideally before qualifying periods end. We have placed programs with as little as four weeks' notice, but more time means more choice.
Do you charge a fee?
No. Buy the Sea is paid by the cruise line or resort.
Can qualifiers bring a guest on a President's Club trip?
Many programs include a guest for each qualifier. We build cabin and room inventory around your guest policy and your tiers before anything is signed.
How do you handle different tiers on one President's Club trip?
We differentiate on privacy rather than visibility, such as cabin or room upgrades and separate experiences for each tier, so the whole group feels rewarded.