Palm-lined beach with loungers at a Buy the Sea destination
Our Team

The people behind your program

Founded 2000

We’re a woman-owned business, led by Caryn Rosenthal, made up of six specialists. We do not carry inventory or get paid to represent any product in particular, the only thing we have to offer our clients is service.

The People

Six people, one team

Caryn Rosenthal, President of Buy the Sea

Caryn Rosenthal

President

Caryn joined Buy the Sea in 2004 as Vice President of Corporate Sales, after a successful career selling business equipment and custom lighting to the hotel industry. A passion for travel eventually pulled her into the world of incentives, where she's built her career around listening to her clients, responding without delay and knowing the industry inside and out.

Becoming President of Buy the Sea in 2022, Caryn is committed to the company's client-centric focus of building personal relationships, even as the company grows.

Caryn is a proud graduate of Washington University in St. Louis, and outside of work, she's an avid reader of medical nonfiction and rarely misses a medical drama.

Sandy Cohen, Vice President of Incentive Sales at Buy the Sea

Sandy Cohen

Vice President, Incentive Sales

A native of Rhode Island, Sandy joined Buy the Sea in 2006 to manage Incentive House Accounts across the U.S. and Canada, bringing over thirty years of experience across the cruise and hotel industries. Before Buy the Sea, she worked in incentive sales for Crystal Vacations, Sun International Representation, including The Atlantis Resort and the Ocean Club on Paradise Island, and Norwegian Cruise Line.

Sandy's depth of experience and expansive knowledge of the cruise industry make her an expert at finding the right product for any client.

Outside of work, Sandy is an active dog mom to her rescue Harley.

Eric Rosenthal, Director of Corporate Sales at Buy the Sea

Eric Rosenthal

Director, Corporate Sales

Having grown up in the industry, sailing for the first time at the age of two, Eric brings three decades of firsthand experience. Eric officially joined Buy the Sea in September 2024. His background at Royal Caribbean Group, Deloitte and UKG gave him a strong foundation in relationship management and financial analysis, skills he now applies directly to structuring and negotiating corporate programs.

Eric's combination of industry instinct and a service-forward approach means your program is handled with both knowledge and genuine care.

Outside of work, Eric's a devoted fan of competition reality shows such as Survivor and The Traitors.

Jaci Samedy, Vice President of Operations and Administration at Buy the Sea

Jaci Samedy

Vice President, Operations & Administration

Jaci is a graduate of Northwest Missouri State University, where she earned a degree in Organizational Communications, and Florida International University, where she earned a degree in Speech Pathology. She's been with Buy the Sea since March 2008, leading operations and administration for the company.

Her focus areas include building long-term partnerships, ensuring client satisfaction, and strategic program planning across both cruise and resort events.

Robbyanne Foo, Senior Director of Operations at Buy the Sea

Robbyanne Foo

Senior Director, Operations

Robbyanne, a native of Suriname, joined Buy the Sea in 2017 as our Senior Director of Operations. Before that, she worked in charter operations at Celebrity Cruises, handling high-complexity cruise programs around the globe, and prior to that, she managed group and charter operations at Azamara Club Cruises.

She is extremely detail-oriented and customer service focused. Her goal is to deliver flawless programs and events both onboard the ship and in port, which makes her a stellar addition to our team.

Robbyanne holds a Bachelor of Science in Travel and Tourism Management from Florida International University.

Outside of work, Robbyanne volunteers at the Miami Gardens Food Pantry with her husband, and treasures time spent with her extended family, especially her parents, siblings, and her niece and nephew.

Ana Ingalls, Senior Manager of Operations at Buy the Sea

Ana Ingalls

Senior Manager, Operations

Ana, a native of Nicaragua, has been in hospitality for over 28 years, including ten spent as an incentive, special services, and charter coordinator for Silversea Cruises, SeaDream Yacht Club, and Cunard Line. She joined Buy the Sea in 2013 as an Account Executive and is now a Senior Manager of Operations, handling programs all over the world.

Ana is dedicated to exceeding her client's expectations on land and at sea.

Outside of work, you'll usually find Ana at a Disney park or a Taylor Swift concert.

Shari Wallack, Founder of Buy the Sea
Founder

Shari Wallack

Founder

Shari Wallack founded Buy the Sea in 2000, after a career in incentive sales at Club Med, Renaissance Cruises, and Celebrity Cruises, where she spent five years running the incentive sales team. When Celebrity was acquired by Royal Caribbean International, she saw an opportunity to build something different, an unbiased advisory for cruise programs. Two years later Shari expanded the services of Buy the Sea to include all-inclusive resorts.

Under her leadership, Buy the Sea grew into the industry’s largest and most decorated cruise and all-inclusive resort brokerage. In 2010, she was named one of the Top 50 Entrepreneurs in South Florida. She was also deeply involved in the meetings and incentive industry, including more than 20 years with the Financial & Insurance Conference Professionals organization.

The independent, client-first approach she built remains the foundation of how Buy the Sea operates.

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